Brand Shoot for Wild Hills Wine
For Wild Hills Wine, our photography challenge was making a full lineup of classic Oregon varietals, including Pinot Noir, Rosé, Cabernet Sauvignon, and Pinot Gris, feel made for a modern wine drinker. The wines are approachably priced and the bright, graphic labels already do a lot of talking. But brand positioning isn’t just the product; it’s also how you photograph it. So in our studio, we built the scene of a perfect night at home. We gathered rugs, dishes, casual snacks, and classic games like Chinese checkers and backgammon, then John and I envisioned each setup and styled the sets to feel happily lived-in. The Wild Hills team joined us as collaborators in front of the camera, bringing the easy chemistry of friends hanging out at home. The result is imagery that matches the mood of the customer as well as the label: playful, relaxed, and unfussy. It’s a reminder that the right photography doesn’t just show a wine, it shows who it’s for and the moment they’ll enjoy it in. If you’re looking to connect your brand with the right audience, we’d love to talk about how to bring it to life.